The Outsourced Self

August 12, 2013 § Leave a comment

This is a review of Arlie Russell Hochschild’s The Outsourced Self: What Happens When We Pay Others to Live Our Lives for Us that first appeared in Pop Matters. If you expect The Managed Heart-type analysis and insight, you’ll be sorely disappointed. Barring any structural analysis, it appears as though Hochschild just wants to let us know that life is pretty shitty these days–and for all of us equally, at that.

(Nope.)

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Arlie Russell Hochschild is a sociologist who published an influential book about emotional labour and gender in late capitalism, The Managed Heart: The Commercialization of Human Feeling, in the early ‘80s. For that book, she studied two types of workers for major US airlines and companies, flight attendants and bill collectors, to explicate how the discipline and management of feeling became embedded in service work in ways that both shaped and produced gender norms. In her description, emotional labour is “the management of feeling to create a publicly observable facial and bodily display” that is meant, of course, to produce the “proper state of mind in others”. The “others” in this case are the consumers of a particular service, a service which is either increased or diminished in value by the emotional labour of the workers performing it.

Twenty years later Hochschild’s latest book, The Outsourced Self: What Happens When We Pay Others to Live Our Lives for Us, delves deeper into privatised emotional labour, exploring how the free market logic has spread its tentacles into the sacred haven of the home. While The Managed Heart was informed by Marx’s theory of the alienation of labour—“If we can become alienated from goods in a goods-producing society, we can become alienated from service in a service-producing society”, Hochschild wrote—The Outsourced Self is less interested in providing an analysis or, indeed, a workable solution or alternative to the market-driven logic. Rather, it tells stories of the people who are caught between its contradictory demands and impulses.

If The Managed Heart was about how emotional labour was becoming a fundamental job requirement among white-collar or “pink-collar” service jobs undertaken by largely middle-class white American women, then The Outsourced Self is about how middle and upper class white American families are made to cope with the disconnection of late capitalism by having to outsource the most private, emotional aspects of the self.

Hochschild emerges as a dogged and determined sociologist and storyteller, and the examples she cites are numerous. They run the gamut from love coaches and surrogate mothers to nannies and wedding and party planners and care work for the elderly, with companies offering personalised services for the disposing of the ashes of the a deceased love one as well as services for grave and headstone maintenance. Hochschild interviews both the people employing these services and the people who perform them, the latter being overwhelmingly female.

If being an efficient worker under capitalism means making enough money to have a comfortable life, having the means to acquire that comfortable life means not having the time to participate in the personal and social relationships that make it comfortable. When the bride is too busy working, it’s the wedding planner who has to figure out “how to coax the groom to get more involved”. When the private equity fund manager-father with a strong “faith in the global free market” is too busy to have mastered the art of party organising for kids, it’s the children’s party planner who comes up with the perfectly productive party that keeps the children occupied from start to finish.

If capitalism requires a productive, efficient worker to be available around-the-clock, then the increasingly inconvenient business of being human has to be outsourced—ideally for a negotiable fee.

Part of the business of being a productive worker is to project the image of how productive one is, to crow about one’s lack of sleep and inability to stay away from email as a form of accomplishment that justifies having a job and a salary. It’s a particular class of people who get to boast of this busyness and be admired for it. And it’s this class of people that can afford to outsource the undesirable or scary or unpleasant or unproductive aspects of their emotional lives to others and set the terms of the contract.

The reason why some of Hochschild’s critical analysis is blunted, one suspects, is because underlying these examples is Hochschild’s own story detailing her struggle to find an adequate care provider for her aging and increasingly frail Aunt Elizabeth. The stories of others are refracted through a personalised lens, and while this serves a particular motive—showing how people’s lived reality is often at odds with their intentions, for one thing—it doesn’t attempt to contextualise these forms of late-capitalist living for the reader, preferring instead to merely conclude that the logic of neoliberalism has penetrated into the most intimate aspects of our lives.

Hochschild’s sociological framework doesn’t render her oblivious to the ways in which capital works through race relations to create a class of precarious American emotional labourers who are largely working class black and Latino Americans and migrant women from Central and South America, South and Southeast Asia, and Eastern Europe. In this book she travels to India to speak to surrogate mothers and notes how the Americans using the services of these women seem to consider this situation through the lens of free-market democracy.

Talking to an American couple who used the services of an Indian surrogate agency, Hochschild notes how some aspects of guilt at the nature of the transaction and the imbalance of the power between the employer and the employee are justified through contradictory rationalisations by the couple doing the choosing. They attempt to reach out to the women they hire, to convey their gratitude for the monumental service that is provided, but at bottom they remind themselves that, as one woman named Lili did, that “this girl is poor and she’s just doing it for the money”. Her husband, referring to the surrogate’s reticence and lack of amiability—she had asked the American couple no questions while they had “reached out” and asked her about herself—says, “I’m sure for them it’s a pure business transaction. Payment for surrogacy could equal ten years’ of salary in India. Still, if she’d been more cheerful, maybe we could have talked more.”

In another example, while relating the story of a relatively well-off American family and their Filipino nanny, Maricel, Hochschild writes:

“In the eyes of their employers, the actual stories of the Maricels of the world are often replaced by mythic ones. In the global South, people live more authentic and relaxed lives, Alice Taylor felt … Other versions of the “happy peasant” fantasy held by other well-meaning employers draw a similar curtain over the fractured lives of the many Maricels around the globe.”

There’s a lot packed into that phrase “well-meaning employer”, obscuring the ways in which people simply choose not to see what’s right in front of them. But of course, they don’t have the time. The imbalance of power between the people who do the outsourcing for emotional and care work and those who actually do the work is simply that the former consider themselves important enough; their needs and desires and lifestyles trump those of their employees even if they’re not aware enough to recognise it, or choose to misrecognise what they see. It’s enough to have their nanny’s authentic Filipino self present to care their child, but who cares for Maricel’s child back in the Philippines?

A curious contradiction emerges among the affluent professional class who can afford to outsource whole chunks of the self: they don’t have a “choice” to do otherwise, but their employees seem to have freely chosen this particular type of work. As such, at the end of the day, it’s just a perfectly legitimate and necessary pure business transaction. The privileged can afford to lack self-awareness at the expense of hiring someone from a poorer background from another country. Having internalised the logic of the market, they imagine they’re helping to ease the poverty “over there”. As for the other details, such as who cares for their family while they care for yours—well, it’s a working relationship and it might be unprofessional to pry.

This is how people are encouraged to think, as Leopoldina Fortunati pointed out in 1981 in her seminal autonomist feminist text, The Arcane of Reproduction: Housework, Prostitution, Labor and Capital, because it’s how they are meant to live. As Fortunati says,” It is not by chance that under capitalism, while at the formal level there appear to be many opportunities for individual relationships, in reality there exists a high level of isolation between individuals, who are obliged to produce surplus-value even in the moment in which they reproduce themselves.” She’s referring to the family nucleus, which she says provides a “sufficient nucleus in the sense that this time, these relations, and these exchanges must suffice for labor power to reproduce itself”. Anything more than that is a waste. The more time you have, the less time you have—and that suits capitalism just fine.

Lacking more of an analytical framework, Hochschild’s book seems to posit historical problems with capitalism as new and novel issues. Because of this she is sometimes left asking us questions to which answers seem glaringly obvious, and have been, for awhile. “Can it be that we are no longer confident to identify even our most ordinary desires without a professional to guide us?” Well, perhaps. Part of the genius—or insidiousness—of capitalism is how it sells you a solution to a real or imagined fear, then sells you the uncertainty of an incorrectly or inadequately applied solution, thus creating an endless cycle of zero confidence—which it can sell back to you. (Dove’s Real Beauty campaign, for example.)

More interesting are the unasked questions, like how life coaches help their clients “redefine their desire”—redefined according to what standards and why? What’s shaping these new desires? These aspects of the production of disciplined subjects are factors that Hochschild does not examine. The book is also is burdened by Hochschild’s hazy nostalgia, based on her own memories, for a time before urbanisation when agrarian village living held out the best possible alternative to atomised neoliberal societies, offering emotionally-connected communities where people showed up unannounced at each other’s doorsteps with pie. While it may not have been her intention, Hochschild’s reminiscences seem to imply that the dangers of capitalist living began right on the dot when Hochschild started to take notice.

Hochschild’s work in The Managed Heart has been particularly useful for feminism in showing how emotional labour and care work are gendered and how subjects who perform these forms of emotional work are transformed, and social relations altered, when the practice of “deep acting” and emotional performance are exploited for the purposes of capital. Therefore, her tendency to frame the situations in The Outsourced Self as specifically new and novel problems under neoliberalism rather than as symptoms of capitalism seems particularly ingenuous, since her arguments in The Managed Heart could have predicted this outcome. It also allows her to sidestep how emotional labour was always required of women and the working classes performing domestic service in the past, or the ways in which emotional labour was required of labouring colonial subjects—both men and women.

While the aim of The Outsourced Self is not to present in detail the varied histories of forms of emotional labour, its tendency to skip from story to story with minimal analysis renders it essentially unremarkable, especially coming from a scholar and sociologist like Hochschild who has offered challenging and useful arguments for the field of labour theory in the past. The Outsourced Self is essentially pop-sociology light reading, a collection of anecdotes interspersed with brief (mostly personal) reflections. Hochschild is good at pointing out the general ambivalence and contradictions that underlie “intimate life in market times”, but the reader is not left with much more than a general sense of how troubling and inescapable it all is.

girl, awkward

August 1, 2013 § Leave a comment

Taking this blogging thing to a whole new level and putting up a review of Ludmilla Petrushevskaya’s There Once Lived a Girl Who Seduced Her Sister’s Husband,  and He Hanged Himself some three months later. #awkwardblogging

This originally appeared in Pop Matters:

In her book of short critical commentaries and interviews with ten contemporary writers, Voices of Russian Literature, Sally Laird describes the women and girls who populate Ludmilla Petrushevskaya’s stories as hapless and ill-suited to even the most basic machinations of life. They seem to lack “even the rudiments of pride or strategy,” and on the surface, as Laird points out, “many of Petrushevskaya’s heroines appear to live their lives ineptly.” Nothing better describes the heroines of the stories in There Once Lived a Girl Who Seduced Her Sister’s Husband and He Hanged Himself.

These girls and young women are average-looking or sometimes outright unattractive, as in the case of the protagonist in “Give Her to Me”: “Karpenko… was one of those unfortunate creatures forced to compensate for their appearance with a pleasant disposition and a carefree attitude.” They’re barely visible to the world outside of their cramped apartment shared with family members. “There once lived a girl who was beloved by her mother but no one else,” begins one story, for example. “Until Clarissa turned seventeen not a single soul admired or noticed her—in that respect she was not unlike Cinderella or the Ugly Duckling,” begins another.

Motherhood is a central theme in these stories, and mothers loom large over these inept, awkward daughters. But these daughters then grow up to become inept, awkward mothers. This pattern keeps repeating itself throughout Petrushevskaya’s stories. That the parents are practically indistinguishable from their children is one of the key tropes in this collection.

In her interview with Laird, Petrushevskaya is keen to emphasise that she doesn’t regard herself as a women writer.” As she says: “I write above all about children, not about women; the land I inhabit is a land of children, not of grown-ups.” These love stories are as much about women trying to find their lost or dead babies in grown men as it is about love between two adults or supposed “equals”.

If Petrushevskaya’s women are hapless, then the men are clueless. But if there is a war of the sexes in Petrushevskaya’s stories, however, it’s a war between two losing sides. Husbands have lost their jobs, money, and teeth, and their wives plot to escape to another apartment inherited from dead aunts. Husbands and wives scream at each other over dinner and stomp off to bed; they wake up the next day and show up to perform the same ritual all over again.

That’s because they have nowhere else to go. Another central theme in Petrushevskaya’s stories is that of space or the absolute lack of it—the key characteristic of the Russian kommunalka. Petrushevskaya’s stories make no overt mention of politics, but her characters are constantly manoeuvring their way around the cramped spaces of communal apartments; the concept of privacy is literally impossible, barely even imaginable. The space of the communal apartment organises the behaviour of the inhabitants; it mediates their social interactions.

Petrushevskaya may eschew overt discussion of Soviet communism in her stories—all the action tends to take place “inside”, in these apartments and in offices, bus stops, grocery stores—but the Soviet-era administration of space haunts each and every personal encounter. In “Young Berries”, one of the collection’s most poignant and formally-inventive story with its alternating first and third person point-of-view, a young girl finds that she’s unable to have the phone conversation she wants to have with her crush because “the apartment’s entire population now stood in the hall… The conceit was that everyone was waiting to use the phone after me.”

More central to the story, however, is how the girl’s stay in a sanatorium—with its autumnal park and lush trees, with all its space—is what she comes to miss the most after she returns to a crowded apartment shared with one too many family members. “By the time the girl reached fifth grade, of course, all Soviet citizens were proletarians.”

To the extent that this collection features “love stories”, however, love is a mangled, ugly thing. Despite love’s viciousness, manipulations, and violence, however, Petrushevskaya’s characters are lonely, and they want some of the sweetness it brings: human contact, warmth, an elevated sense of self, the idea that there must be something better out there than life as they know it. Often, it’s a means of escape—a way out of those damn communal apartments, for one thing (and into another, as it often turns out), but for children, it’s primarily a means to escape the pressing weight of their parents.

In “Father and Mother”, for example, Tanya leaves her bickering parents’ home with her lover after deciding that she’s had enough of them, and she never looks back: “Everything that happened to her afterward—homelessness, then a landlady who drank nothing but kefir and tried to hang herself every March but was rescued by her son—all this adversity she considered happiness, and not a shadow of doubt or despair ever touched her.” In the hands of a different writer, the bleakness of these stories would be overwhelming, its black humour enervating or merely “ironic”. But Petrushevskaya wants her characters to have a better life. She’s not sure if they can, given the fact that the world is a pretty shit place, but she’s not going to give up on them.

It’s this aspect of Petrushevskaya that American reviewers seem to adore, perhaps assuming that this reveals a kind of liberal humanism that has seen the worst of Soviet communism and whole-heartedly refused it. And perhaps it does. Petrushevskaya is well-known playwright and writer in her own country and has been writing since the ‘70s, although it was only after the implementation of glasnost under Gorbachev during the ‘80s that her prose writings began to see light of day.

Meanwhile, she became well-known to American readers (and by proxy, readers in other parts of the world) after the publication of a collection of “scary fairy tales” by Penguin Books, ,i>There Once Lived a Woman Who Tried to Kill Her Neighbor’s Baby, in 2009. While Petruskhevskaya, in Laird’s interview, says, “I’ve never concerned myself with politics—it doesn’t interest me at all, for all sorts of reasons,” this strikes one as a particularly disingenuous statement because while it’s never overt, there is a sense of resistance or criticism to forms of communal living, and by extension, the Soviet communist project at large, in all her stories. This seems to indicate a particular political position, even if it’s not explicitly articulated.

In this light, then, her characters’ absolute lack of drive, ambition, or self-transformation is particularly interesting—their incompetence at life becomes more of a political stance and less of a quirk of the “the mysteries of human nature” variety for which Petrushevskaya’s stories are often praised. As Jochen Hellbeck points out in his study of diaries written during the Soviet revolution, Revolution on My Mind: Writing a Diary Under Stalin, “The concern with self-transformation, shared by the Communist regime and these Soviet diarists, was rooted in the revolution of 1917, which promoted a new thinking about the self as political project… Talking and writing about oneself had become intensely politicized activities. One’s ‘biography’ had become an artifact of considerable political weight.”

Petrushevskaya, whose forebears were part of the Old Bolsheviks and comprised the Russian intelligentsia, lived a life of poverty and neglect. Anna Summers writes in her translator’s introduction that as a young girl in Moscow “Petrushevskaya and her mother lived under a desk in her insane grandfather’s room, while occasionally renting cots in nearby communal apartments,” while in the interview with Laird Petrushevskaya talks specifically about wanting to write the stories of “ordinary people” outside of the circle of politicians and intellects that she knew grewing up.

The characters of her book don’t keep diaries or ruminate on their innermost thoughts—they are consumed by detail and the minutiae of the everyday life; in those cramped apartments, they barely have space to think. This fulfils one common narrative beloved by liberal capitalists about life under Soviet communism: people are so victimised they barely even know how to have thoughts! On the other hand, as Hellbeck points out, Soviet diarists came from varied backgrounds and occupations, and many were wrestling with the summons to “internalize the revolution” with a personal attempt to write themselves into “the revolutionary narrative”. In this sense, while it was a Communist dictat that the people should write their lives and transform themselves into ideal revolutionary subjects, indicating a certain form of political and social coercion, people retained a sense of agency in their writings and sought to shape their troubled, conflicted individual narratives within a larger, collective one.

Petrushevskaya’s stories of “ordinary people” are ambivalent and unsettling because while people show up to help each other, they seem unaware of their own actions or the impulses, desires, and reasons behind it. Petrushevskaya wants her characters to come out on the other side, still surviving, but this concern for her characters can be as forceful, patronising, and muddled as the love parents have for their children. In her introduction, Summers wants us to see that Petrushevskaya “wants us to be strong, and clever, and resourceful, like the Russian people she loves.” But if the characters in her stories stand in for the Russian people she loves, then these are a people who are exhausted and perplexed, sent out into a world they don’t quite know how to navigate, subject to love, luck, and brutality by the incomprehensible energies of an indifferent universe (or, depending on your point of view, a gifted and shrewdly manipulative writer). There’s a sense that some readers can take some form of comfort from that, but for others, these stories merely suggest business as usual—only bleaker.

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