Coca-Colanisation

March 14, 2012 § 6 Comments

I came across the piece “Coca-Cola in Africa” a few days ago and was reminded instantly of one of the many observations I made while travelling through multiple cities and towns in Sri Lanka: Coca-Cola is everywhere. Well, not everywhere everywhere, but almost. This post on the ubiquity of Coca-Cola in Kenya (both in branding and in business) is interesting because it frames it within the “corporate responsibility” framework, which no doubt is one way of looking at it. Meanwhile, in full-on responsible mode, Coca-Cola will do the heroic thing of changing its recipe to avoid giving you cancer.

As for Coca-Cola in Sri Lanka, people I asked didn’t really have an answer for the prevalence of the brand name everywhere beyond, “Well, it’s Coca-Cola!” (The people I asked being mainly extended/distant relatives. Clearly, I need new relatives.) No matter, back in 2010 Coca-Cola was “excited” by Sri Lanka’s potential. Post-war economies are so exciting, etc.!

Also, I thought I took plenty of pictures of Coca-Cola in Sri Lanka, but I could only find three. Clearly this was a case of “I need to take a picture of that Coca-Cola sign and I am going to do it right no–OOOH LOOK AT THAT BIG SHINY BUDDHA!” because I have about a kabillion Buddha pictures but not enough Coca-Cola signage.

Coca-Cola in Colombo

Coca-Cola in Jaffna

Coca-Cola in Trincomalee

Also, Panadol branding everywhere. Again, I thought I had taken pictures of Panadol-everywhere-in-Sri-Lanka but it turns out I have only one:

Panadol in Jaffna

I always thought that you shouldn’t mix your Panadol with your Coca-Cola, but the good folk of Yahoo! Answers say, no, go right ahead.

Apropos of nothing, a goat, pretending not to know me.

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